The Walleye - Instagram Reels
About
Below are a selection of Instagram Reels I created for The Walleye’s social media channels during my placement. Each piece showcases a blend of video editing, motion graphics, and content strategy, with a focus on engaging storytelling and brand alignment.
Eat with The Walleye Contest
I created this Instagram Reel in After Effects to promote a March contest for The Walleye. Inspired by the contest’s playful slogan, “May the Odds Be Ever in Your Flavour,” I designed a custom logo in Illustrator that nods to the iconic Mockingjay pin, incorporating chopsticks to reflect the Asian-themed restaurant reviews featured in the issue.
Using photos from the magazine’s food reviews, I crafted a visually engaging narrative, experimenting with a flaming logo reveal to open the reel, but ended up reversing the animation for a dynamic close. This project also allowed me to explore and apply manual text animation techniques, enhancing both visual interest and timing.
This piece combined storytelling, motion graphics, and branding in a fun and cohesive way, and gave me the opportunity to further develop my skills in After Effects and Illustrator.
Recipe Reel
I edited this recipe reel in Premiere Pro using over 20 minutes of raw footage provided by The Walleye. The first cut was just under one minute and set to “Suga Suga” by Baby Bash. After a voiceover was recorded, I revised the video to align with the new audio and switched the soundtrack to “Hold On, I’m Coming” by Sam & Dave, resulting in a tighter, 49-second version.
This project involved careful clip selection, trimming for timing, and syncing visuals with both music and narration. I also added custom subtitles and implemented word-by-word highlighting for improved accessibility and viewer engagement.
This edit was a great opportunity to refine my skills in pacing, audio alignment, and dynamic subtitle design.
Cookbook Location Reel
This was my first social media assignment during the first week of my placement with The Walleye. The goal was to create an engaging Instagram Reel to showcase where The Walleye cookbooks could be purchased.
Once the cookbooks were distributed, I visited each participating business to capture on-location footage, working around individual store hours over the course of several days. I then edited the final video in Premiere Pro, using “Hot to Go” by Chappell Roan to match the upbeat, vibrant tone of the promotion.
This project allowed me to gain hands-on experience with planning, filming in varied environments, and editing for social media within a real-world timeline.
