The Walleye - Graphic Designs
About
These projects were completed during my placement with The Walleye magazine.
E-Blast
Using Adobe Illustrator and Photoshop, I developed three unique graphic options for an e-blast promoting ad space in their upcoming pet-themed issue. Each have playful pet-themed elements while maintaining a clean, professional look that aligned with The Walleye’s branding. I explored different compositions, colour palettes, and typography to provide a range of options. Each design was optimized for digital distribution, ensuring clarity and visual appeal across email platforms. One of the three designs was selected and used in the final e-blast.
Business Cards
I was asked to design a business card with a tight turnaround—ready to print within two days. Working in Adobe InDesign, I quickly developed four design options, focusing on clean layout, readability, and brand consistency. One design was selected for print, which I then customized for both the original recipient and the Creative Director. This project showcased my ability to work efficiently under pressure while still delivering polished, professional results.
Best of Sticker
I was asked to design a window sticker for the winners of the Reader’s Choice Best of 2024 Survey. I provided multiple design options, creating the layouts in Adobe Illustrator and crafting additional design elements—like the decorative dots and ribbon graphics—using both Illustrator and Photoshop. The final design needed to be bold, clear, and instantly recognizable for display on storefront windows, celebrating local recognition in a visually appealing way.
Posters
I was asked to design promotional posters for a T-shirt presale. I also reworked a couple of Cookbook sale posters to meet proper dimensions and fix issues with alignment and text-safe areas. I created the layouts with InDesign and took the opportunity to try my hand at illustrating the full back view of the T-shirt. To enhance the visuals, I designed supporting elements like a starburst, arrow, and ribbon using a combination of Illustrator and Photoshop. These projects allowed me to merge practical design considerations with playful, eye-catching graphics for promotional success.
